17 Best CRM Software for Small to Enterprise Businesses in 2023

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Using suitable CRM software in your business can significantly help to close more deals and generate more revenue.

To provide customers with a personalized experience, companies now want to integrate technologies and platforms with their customer data. As a result, the CRM software industry continues to expand at a surprising rate.

Check out this quick summary table of the best CRM software, and then read on for more details!

Product Name Description

Cloud-based CRM managing sales cycle from one place.


Hubspot CRM

Free tools for automated reports and sales visibility.



Prioritize deals, predict revenue, and track sales.



Enterprise CRM for sales, marketing, service, and more.



Multi-platform CRM automating end-to-end customer journey.


Zoho CRM

Global CRM network for enhanced customer engagement.



AI-powered CRM with lead scoring and real-time insights.


Spotler CRM

Easy-to-use CRM with centralized hub for sales, marketing, and service.


Zendesk Sell

Enterprise-ready CRM for real-time conversions and pipeline visibility.



Cloud-based CRM, sales automation, marketing automation, partner management, and analytics.



CRM for project management with task organization and collaboration tools.



CRM automating business processes for enhanced productivity.



CRM with analytics, 700+ integrations, and mobile support.



Feature-rich CRM with lead tracking, marketing, and task automation.



Affordable CRM for sales, marketing, and customer service.



CRM for building relationships, sales automation, and performance tracking.


Less Annoying CRM

Simplified CRM for small businesses with user-friendly setup.


The reason behind such massive usage could be the convenience such software provides while accessing customer data with mobile as well as a cloud solution in real-time. If you have the right tools by your side, you can boost your lead generation, sales, and revenue while keeping your customers happy. It renders a win-win situation for all!

Cloud-based systems perform everything on-premise and have greater adaptability to your business requirements. So, let’s check out some of the best CRM software to grow your business beyond boundaries!

If you are wondering which cloud-based CRM will offer you simplicity and performance at the same time, it is From sales pipeline to lead capturing, from customer onboarding to contact management, this platform lets you manage every part of your sales cycle from one place.

Features like lead management, pre-sales management, and deal management help you make the most of your sales pipeline and achieve solid business growth. This software is also ideal for providing you with a complete view of your customers with their account and communication history. 

The dashboard of this suite is flexible and can be easily customized according to your business needs. On, you can automate repetitive sales tasks and, thus, save valuable time. It can even fast-track your sales hiring process by providing your team with all the necessary tools and resources.

Businesses can also integrate this with a range of popular tools, including Outlook, MS Teams, Gmail, Google Calendar, G Drive, Slack, Dropbox, Zoom, Zapier, LinkedIn, Zoom, and OneDrive. Moreover, it supports centralized client communication through email integration for communicating with the contacts. CRM is suitable for startup, small, and enterprise businesses. If you are purely looking for your enterprise business, you can also try Oracle NetSuite.


Hubspot CRM

Hubspot CRM serves your business as more than just a contact management system. It offers free tools to automatically update reports and track performance. You can gain complete visibility of your sales pipeline instantaneously through a comprehensive dashboard.

As a result of obtaining reports on individual performance and sales activity, you can even coach your sales team toward your goal. If you have a small, medium, or large-scale business, this CRM has the right solution for everyone. You can enjoy unlimited data and users, along with 1 million contacts, without any expiration date.

Hubspot also offers you advanced and time-saving tools so your sales teams can deliver better productivity. These tools also eliminate friction among them and foster collaboration. Additionally, these can notify your reps as soon as a customer opens an email or visits the company website. Hence, they can efficiently follow up on the right leads at the perfect time.

You can connect better with your prospects by scheduling your meetings, using email templates, live chats, click-to-call functions, and more.

Try Hubspot CRM


Searching for CRM software that can help you stay focused on your customers to drive your business ahead?

Pipedrive offers impressive features to help you prioritize your deals, predict revenue, and track the overall sales performance.

It offers custom web forms and chatbots that feed hot deals into the sales pipeline in real-time. You can track the entire communication by auditing calls, contacts, and email history. Hence, take control of data and use it to shape your sales efforts. You can easily access the software from your smartphone or PC and integrate it with sales-boosting apps as well.

With Pipedrive, you can eliminate repetitive tasks by employing artificial intelligence. Use the software to explore your reports and compare them against your set goals. Pipedrive offers complete transparency and security on how your data is used to safeguard from unforeseen circumstances.

Try Pipedrive


Did you guess that coming, didn’t you?

Salesforce, indeed, is one of the best cloud-based CRM solutions for transforming your business. Remain connected to your customers in a unique way and unite your sales, marketing, IT teams, service, commerce, etc., using the single software.

Empower your sales team to increase productivity and garner solid leads without any hassle or speed limits. It also helps you deliver accurate proposals, quotes, and contracts while automating your bills, revenue recognition, and subscription.

Sales Cloud is endowed with artificial intelligence to allow your sales teams with actionable insights, predictive scoring, precise forecasting, and intelligent automation to guide the future of business in a productive path. You can also synchronize your emails and calendar for automated data entry.

The tool offers an array of options for customization, including workflow builder, collaborative forecasting, auto activity capture, and more. To help you automate your business process, Salesforce offers Flow Builder, which is a drag-and-drop tool. It allows you to create business workflows for ensuring compliance or putting repetitive activities on auto-pilot.

You can boost the power of Salesforce CRM by integrating it with Facebook and other sales and marketing channels.

Other features:

  • Comprehensive onboarding
  • Custom dashboard and report generation
  • Automatic tracking of emails and scheduling meetings
  • Enterprise-level security

No matter how big your business is, Salesforce enterprise CRM is suitable for any size of business.

Try Salesforce


If you are looking for a unified and comprehensive cloud CRM platform to look after sales, marketing, and customer service, then Creatio would fulfill all your requirements.

Creatio CRM is a multi-platform, award-winning solution that gives ample freedom without needing a single line of code. It empowers users to automate the end-to-end customer journey, be it sales processes or marketing campaigns, lead management workflows, and complex omnichannel customer service operations.

It is the perfect intelligent CRM platform for businesses to streamline their sales while tracking performance based on customer service and gaining customer insight. You can leverage strong analytics capabilities such as automatic identification of areas for improvement, tracking stages in the pipeline, and analyzing team’s performances to improve productivity while improving customer experiences.

In addition, the availability of comprehensive data with prefilled insights into buying behavior with AI/ML-powered predictive strategies enables them to cross-sell or up-sell perfectly to products and services with changing market trends.

It has inclusive capabilities in gaining holistic customer views, within the capabilities of successfully automating lead generations’ workflows in marketing campaigns across different channels and streamlining event management.

Access to its robust tools allows the sales team to integrate sales forecasts and skilled contracts with document handling to track orders and invoices.

Besides, the service from Creatio based on the ITIL framework avails features like change/incident/problem management & configuration towards adherence to best practices in managing ITSM processes while optimizing efficiency with automation.

You can try Creatio free of cost for 14 days.

Try Creatio

Zoho CRM

With a global network of 250,000+ businesses spread in 180 countries, Zoho CRM helps companies grow their revenue by enhancing customer engagement and converting more leads. Using the tool, you can smoothly schedule meetings, conduct presentations, organize webinars, and obtain real-time reports.

Sales is a number game, and you can stay ahead in it by keeping track of performance and sales metrics. The software empowers your business processes with smart AI tools, unified dashboards, and dedicated mobile apps to ensure you play an “unmatched game”!

Collaborate better with your entire team via common feeds, resolve each other’s queries, share insights, and send deal data to update everyone. Using the software, you can reach your customers through calls, social media, emails, and live chat.

Additionally, get notifications immediately when a customer interacts to help him/her in real-time.

The tool also automates your tasks, cuts down repetitive tasks, and lets you follow up better with your customers. Be it deployment, onboarding, or training, everything is simple, including data migration from spreadsheets and other CRM systems.

Zoho CRM pricing depends on the features you need, and it starts from $14 per month. Zoho is perfectly suitable for enterprise.

Try Zoho CRM


Leverage the power of AI to handle your business process and engage well with your customers using Freshsales CRM. It offers smart built-in tools such as Freshcaller, where you can quickly make calls and send personalized emails to your prospects and customers tailored to their needs.

To get started, you do not have to be a tech geek; everything from account creation to running is super easy.

You can use it for lead scoring, activity capturing, and many more to get a detailed insight into your business. It also offers reports to help you identify and segregate your potential leads who exhibit buying behaviors. You can even get real-time notifications and alerts when a new email opens if anyone clicks your links and more.

The best thing about Freshsales is you can get it started for FREE!

Try Freshsales

Spotler CRM

Designed for growing teams, Spotler CRM is super-easy to set up and simple to use.

Create an effortless organization with a centralized hub, which includes a customizable Sales CRM, plus options for Marketing and Service tools and integrations with external apps – so everything is in one place, enabling great team collaboration and customer relationships that drive sales growth.

This cloud CRM software gives full visibility of your customer interactions and builds upon the strength of your team and relationships.

With their Integrated Marketing solution, you can build campaigns and send newsletters directly from your CRM system. There’s no need for a separate emailing product as everything you need is in one place!

Spotler CRM provides a customizable solution that can be modified to fit your needs, offering self-service options as well as a full Customisation Service.

From the start, you will find that support is there when you need it. This free service comes in many ways, including the online chat system or through the myriad of self-service resources.

Try Spotler CRM

Zendesk Sell

Turn your conversations into real-time conversions using Zendesk Sell to streamline your business processes and enhance productivity and pipeline visibility. This comprehensive and easy-to-use tool is built to address the frequent issues of your salespeople.

It carefully removes possible friction incurred due to deal updates and helps your sales team to collaborate, access, and analyze relevant deal information.

Zendesk Sell provides your sales reps with access to all the integrated tools available to get a full insight into a customer’s account. This way, they remain in the loop and can capitalize on obtainable opportunities.

As the tool automates data capture, it is easy to keep track of new and old information that reps can use to stay updated in the sales pipeline. It also helps them prioritize your prospects and customers.

Making calls, scheduling meetings, sending emails, viewing deal history, everything is accessible just a few clicks away from the dashboard. Zendesk Sell offers Smart Lists to filter and segment your deals and leads in real-time.

Spot opportunities, stay organized, and close deals anywhere with this desktop sales software, even when you are offline. It offers unified integration with Mailchimp to help you track your campaigns and Pandadoc to view your contract status.

You can also build apps using the Zendesk application framework. Forecast and analyze your business with reports; enjoy a drag-and-drop dashboard and 30+ reports for interacting, understanding, and visualizing your data.

Try Zendesk Sell


The cloud-based CRM solution from NetSuite, owned by Oracle, is such a powerful tool in enhancing the capacity of companies of every size and type to manage customers’ relationships and interactions effectively.

It provides solutions for the success of any organization in today’s market and competition in the form of sales automation, marketing automation, customer service management, partner management, and more.

The functionality allows managing quotes, commissions, sales forecasts, and partner relationships under the unified flow of information throughout the whole lifecycle, starting from lead generation up to order fulfillment.

Its Marketing Automation and Sales automation capabilities take care of end-to-end workflow, from building and executing successful marketing campaigns across multiple channels to offering visibility of all customer touchpoints from initial outreach through post-sale support or renewal processes.

This automation helps organizations improve operations and enables sales professionals to not only reach their targets but also give customers highly personalized experiences.

Its customer management solutions make it easy to create and automate case processes, access key data from mobile devices, and monitor performance with built-in reporting. Its powerful analytics provide real-time feedback for sales, marketing, and service teams while customers can easily submit cases online along with follow-up communications.

NetSuite CRM solves challenges by providing a centralized source of essential customer data, enabling teams to become more efficient and collaborative. It provides full insight into lead, prospect, and customer activity, which helps improve marketing campaigns that can be better aligned with sales goals.

Furthermore, it has automated management functions for quotas & commissions, allowing employees to process these end-of-month or end-of-quarter quickly and effortlessly.

With its comprehensive functionality, NetSuite CRM helps you develop long-term successful partnerships with your customers for maximum success in today’s competitive marketplace.

NetSuite offers businesses of all sizes a better way to run their operations, from pre-revenue startups to fast-growing companies. Interested in finding out pricing? Prices are designed to meet specific company requirements, so please reach out and contact the team for tailored plans that will work best for your company’s needs.

Try NetSuite


Bonsai is an ideal cloud CRM for project management that can be used by freelancers, small businesses, agencies, or any professionals who need to manage their clients and projects, including coaches, accountants, lawyers, and architects. It comes with all the powerful tools you need to keep your tasks organized. 

Here, you can create unique profiles for your clients and add contact details, rates, notes, and tags. To-do lists, files, and documents of your projects can be organized on this CRM. It also lets you create task templates for your projects where you can set the due dates and get reminders about those via email.

The software consists of built-in project collaboration tools. These help you collaborate freely with others. It is also possible to assign tasks to others and track how much time someone invests in a task or project.

Try Bonsai


Is there a way where you can extract more productivity while working less?

Yes, through smart work!

This is exactly what you can expect from Keap, a solution that automates your business process and breaks down complex tasks into smaller, achievable ones. This way, your sales team can work with more focus and efficiency to enhance overall productivity.

With Keap, you can automate all your follow-ups to respond to them at laser-fast speeds. It greets new leads with personalized emails and sends reminders to your existing customers. It also updates all the interactions and stores them in a single place for you to manage easily.

Utilize this advanced software to set up appointments, get quotes, create invoices, and track leads; enjoy everything just a few clicks away. Interestingly, it offers Campaign Builder to automate your marketing and sales efforts. You can tag new leads, send emails, assign tasks, and more with this configuration.

Try Keap


Manage your business workflows effectively using the Salesmate CRM and build long-lasting customers that rely on you. This has so many features hidden in its sleeves that are useful for your business in driving revenue and reducing complex tasks.

Engage with your customers and prospects and help them immediately with relevant information. It gives you accurate insights so that your sales team can deliver personalized experiences to every inquiry they receive. Hence, your conversations can convert into potential leads and then transform into happy customers.

It offers a drag-and-drop option to track, progress, and filter your deals, allows you to set achievable goals for your sales reps, and lets you gauge their performance.

It uses analytics and accepts 700+ integrations, including Outlook, Google Apps, Zapier, etc., to support your business with other systems. Customize it the way you want and sell your product or service from anywhere with your laptop, Android, or iOS device.

Try Salesmate


Let your unique business message reach your customers in a whole new level of personalization with Insightly to cast a memorable impression. It helps you stand out in the crowd by offering a feature-rich, customized, and intuitive interface that is painless to use.

Using Insightly, you can track relevant lead data, marketing campaigns, communication, and tasks to analyze the overall business workflow and automate it. The CRM facilitates automatic lead routing to the right customer in real-time so that reps can follow up with them while they still have a chance. You can also execute a customized business logic to synchronize external entities from Oracle, SAP, etc.

Sending bulk emails to your contact list is flawless, and it also tracks the entire email delivery and notifies you. This way, you can have the statistics of how many emails were opened and clicked. The software maps customer relationships via a record-linking function where emails, customer data, and other information can be linked to your database.

Insightly lets you build custom apps and deploy them across mobile devices and the web in minutes. You can even design dashboards, create exquisite data visualizations, and track insightful metrics with ease and industry-level security.

Try Insightly


Are you looking for an affordable CRM solution?

EngageBay is a decent alternative. Employ this software to procure customers, cultivate a strong bond with them, and convert them into loyal customers. It can smartly address all your sales, marketing, and customer service needs.

Automate your marketing campaigns, tasks, and routine using EngageBay to witness elevated productivity and efficiency in your business without affecting quality. Manage deals, get 360-degree customer insights, schedule meetings, and a lot more.

Go one step ahead to serving your customers through live chat and customer support ticket management.

Try EngageBay


Crafted with excellence to meet the diverse needs of different businesses, Nutshell offers a CRM to help you build fruitful business relationships and trigger more conversions. The simple-to-use software is easy to handle by your teams without requiring them to be IT pro, yet it provides sophisticated solutions.

Through sales automation, the CRM puts all the time-consuming activities on autopilot, thereby allowing your team to focus on nurturing customers. It offers performance tracking and reporting so you can be aware of what’s happening in real time and work on areas that need improvement.

Using Nutshell, you can collaborate efficiently with your teams and remain updated with all the important aspects demanding your attention. It also helps in managing your pipeline and contacts better and offers dedicated customer support.

Try Nutshell

Less Annoying CRM

As the name suggests, Less Annoying CRM offers a simplified solution to help small businesses manage their contacts, follow up on their leads, and track them effectively without “getting you annoyed”. The user-friendly system takes just a while to set up and is effortless to use.

You can even take the help of its video introduction to get better with its functionality. But in case you are stuck, they offer free email and call support even though you are not their customer yet.

When choosing CRM, many businesses get perplexed by endless features and functionalities. Small businesses find it difficult and end up paying their hard-earned money on features that they would not even require in the first place.

To make things “less annoying”, this solution is available at your disposal. It helps you improve your customer service upscale productivity and assists you in closing more deals. You can store all the information under one umbrella, including your files, notes, tasks, pipeline data, events, and more. It offers a search feature to help you find data easily.

Integrate different systems with this software, such as Google Calendar, to manage tasks and events while saving time. Through lead reports, you can remain updated on leads, including the priority and status associated.

Try Less Annoying CRM

Now, we will explore the details of customer relationship management (CRM).

What is CRM?

Businesses use CRM (customer relationship management) software to organize, synchronize, and automate every facet associated with customer interaction, along with sales, marketing, analytics, customer support, and services.

The software can connect these areas in addition to establishing communication via emails and notes. It can even handle some less complex project management and speed up the whole process.

Certain software consists of calling capabilities and chatbots to help sales reps better communicate with customers from the software directly. Powerful CRM systems can deliver reliable functionality without any trouble.

This software is endowed with all these features to achieve a common aim – to optimize the entire process of customer relationship management to boost the overall productivity of your business.

CRMs have shown tremendous improvements to become more advanced. These systems are perfectly capable of integrating with a broad spectrum of business processes. With the advent of artificial intelligence and machine learning, CRM will continue to expand beyond horizons.

Why is CRM Essential for Your Business?

As your brand grows, there is an inherent need to take care of the different areas of your business. From your customers to employees, from sales and marketing efforts to analytics, everything in its wake escalates. In this scenario, it becomes difficult, costly, and inefficient to operate your business manually. If not handled with care, it could cost you sales and customers!

Therefore, you must not rely on manual spreadsheets or sticky notes alone! And this is where CRM software comes into the picture. It can promote your business growth by streamlining the workforce and business processes while letting you enjoy automation at your fingertips!

The benefits CRM software brings to the table:

#1. Organizing Data Efficiently

Businesses need to manage a huge amount of data, including contacts, customer profiles, and more. Managing them manually is the real challenge, but not with CRM software. It provides a clear-cut view of all your data through efficient management. It can even help in running your sales processes without a hassle.

#2. Better Insights

You can gauge sales performance and perform an audit via several metrics, including deals booked, calls made, email auditing, etc.

You can distinguish your prospects at all the stages of your sales funnel by looking at the customer relationship profiles.

#3. Simplifies Sales Processes

You can utilize different communication channels capable of increasing the efficiency of up-selling as well as cross-selling. These systems can also optimize your marketing efforts by recognizing customer behavioral patterns.

#4. Customer Segmentation

Customer segmentation is useful to sales teams and digital marketers to shape their personalization efforts. Using the software, they can segregate prospects into groups based on parameters such as location, deal, and more. This way, sales teams can focus more on specific areas and help customers with a precise solution.

#5. Facilitates Team Collaboration

The more your employees understand your targeted customers, the better they can identify their needs and streamline their efforts in that direction.

They can extract useful information from the CRM system to achieve maximum results in minimum friction. Hence, it facilitates better collaboration between your team members.

#6. Funnel Management

CRMs help you build and manage your sales pipeline. You can easily track all your contacts and manage them without losing a beat! Through the software, you can automatically send emails based on customer behavior, follow-up via calls, and so on. Thus, it can help you grow your client base and forge stronger bonds with them.

#7. Integration and Automation

Automate your tasks and integrate them with other applications as well, including email, SMS, calling, eCommerce, accounting, marketing platforms, etc.

Receive a free quote and save money!

Why cloud-based CRM?

Gone are those days when you needed an expert IT team dedicated solely to taking care of bulky and expensive CRM software. Modern Cloud-based CRM is technologically sophisticated yet user-friendly and designed to meet your unique business requirements.

According to a report, only 12% of companies utilized cloud-based CRM in 2008, but it has now rocketed to 87%.

These systems allow you to store all your collected customer information in the cloud that you can access at any time. Hence, you don’t have to worry anymore about data storage, management, and payment for each license for different devices. From deployment to maintenance, everything is effortless using a cloud-based solution.


With huge competition around, it becomes necessary for a growing business to find unique ways to stay ahead in the race. Using cloud-based CRM SaaS, businesses can build long-lasting customer relationships, manage workflows, and shape their sales and marketing efforts to trigger growth.

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